Sigfyn
Sigfyn's onboarding was losing people before they saw the product
- Product
- Sigfyn
- Year
- 2024
- Industry
- Fintech
- Contributors
- Sabhyasachi B., Neelam B.
Results
- Onboarding rate, straight after launch
- 2×
- Less time to onboard
- 40%
Context
Most new users quit before the dashboard
Sigfyn is an investment app, and its long onboarding lost people partway. Testing showed why: no progress indicator, glitchy OTP verification and unclear copy. Many steps were there for compliance, so cutting them wasn't an option. In 2024 I redesigned the flow with Sabhyasachi B. and Neelam B., aiming to double conversion.
01Onboarding
The new flow
A restructured journey that keeps every compliance step, opening with an overview of the three steps ahead.
Why: People were doing work without knowing why, how much was left, or what they'd get at the end.
02Accounts
Connecting accounts and seeing your money
Live feedback while accounts sync, then assets appear as categorised cards, one type at a time, with a manual fallback for anything missed.
Why: A silent sync screen looks broken, and showing people their own money early makes the effort pay off on screen.
Outcome
What changed
- The onboarding rate doubled straight away.
- Drop-off fell significantly, and more users finished the process.
- Onboarding took 40% less time.
- Dashboard engagement went up, which led to higher retention.
Hiring for product design, or building something new? Send the context and we can talk it through.
